For Democrats this historic election is about only one issue ӽ紫ý Trump.
Whoever wins the White House, it wonӽ紫ýt be because of issues like high inflation, trillion-dollar annual budget deficits or the humiliation of Afghanistan.
Itӽ紫ýs going to come down to one simple but big thing ӽ紫ý How many Americans love Kamala Harris and how many hate Donald Trump.
Democrats know that if they can convince voters to hate Trump more than they hate high interest rates, higher taxes and the open border, Harris will win.
It wonӽ紫ýt matter if she makes a fool of herself in a future interview with Jake Tapper, has a disastrous TV debate with Trump or never says an unscripted word to a journalist between now and election day.
Republicans, meanwhile, know that if they can convince more voters to love Trump, he wins.
Trump is strong on the core Republican issues, and he already has the MAGA Nation solidly in his corner.
But to defeat Harris he needs to get millions of other non-Republican voters to love him.
He has to win over the independents, the suburban women and the conservative Democrats whoӽ紫ýve had their fill of Biden-Harris failures at home and abroad.
Only Trump can capture the hearts of the noncommitted. But to do it, he needs to make some serious changes.
He needs to stop arguing like a teen-age boy over his crowd sizes. Itӽ紫ýs stupid ӽ紫ý and no one but him cares anymore.
He has to stop calling Kamala Harris dumb. It may be true and it may get the people who already love him excited.
But nicknaming Harris ӽ紫ýLyinӽ紫ý Kamalaӽ紫ý is not the best way to endear yourself to voters who are still uncommitted.
Trump should let his 30-second campaign ads deliver the dirt and the insults, not him.
He should concentrate on tying her to all the policy failures of the last four years ӽ紫ý everything from cancelling college loan debts to the war on covid.
He should hit her on how she blew it as the Border Czar.
And he should constantly remind people how Harris lied to the public by pretending Biden was sharp as a tack ӽ紫ý right up until he proved he was no longer capable of running for re-election.
But to win more love and affection, and the election, Trump has to tone down, lift up, soften and streamline his campaign style and his core message.
He needs to realize itӽ紫ýs 2024 ӽ紫ý not 2015. His rambling, jokey, folksy, 90-minute speeches no longer cut it.
Instead of feeding his addiction to his followersӽ紫ý applause, he should be delivering punchy, 30-minute speeches that discuss the dinner-table issues people care about and talk about ӽ紫ý inflation, illegal immigration, schools, war and taxes.
Nobody cares about tariffs. Nobody. Most people donӽ紫ýt even understand what they are.
He needs to find a great speechwriter like Peggy Noonan or Ted Sorensen and become more like Reagan or JFK and less like Trump.
It may still make him feel good to be speaking to adoring crowds of 40,000 like itӽ紫ýs 2016 again.
But if the uncommitted voter at the dinner table isnӽ紫ýt clearly hearing his message today, and isnӽ紫ýt deciding that Trump deserves a little love, Trump is going to lose.
He needs someone to write him a short, sweet but powerful stump speech targeted at Republicans and the uncommitted voters the GOP needs. He should deliver it over and over again ӽ紫ý and he should stick to what is written on the teleprompter.
Democrats had problems when Biden went off script. He would say things that would even make Nancy Pelosi cringe and force the White House to clean up his weekly gaffes.
Well, Trumpӽ紫ýs no different. When he goes off script, he makes a lot of faithful Republicans cringe. The uncommitted voters heӽ紫ýll need to win in November are much less forgiving.
Michael Reagan, the son of President Ronald Reagan, is an author, speaker and president of the Reagan Legacy Foundation. Send comments to reagan@caglecartoons.com and follow @reaganworld on Twitter.
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