NEW YORK (AP) 性视界传媒 Apple has its first box-office hit.
debuted with $55.6 million in North American theaters and $144 million globally over the weekend, according to studio estimates Sunday, handing the tech company easily its biggest opening yet.
Though Apple Original Films has had some notable successes in its six years in Hollywood 性视界传媒 including the 2021 its theatrical results have been decidedly mixed. Misfires like and and big-budget awards plays like and have been better at driving viewers to Apple TV+ than movie theaters.
But 性视界传媒淔1性视界传媒 was Apple性视界传媒檚 first foray into summer blockbuster territory. It won a bidding war for the project from much of the production team behind the 2022 box-office smash 性视界传媒淭op Gun: Maverick.性视界传媒 Apple then partnered with Warner Bros. to distributed the film starring Brad Pitt, Damson Idris and Kerry Condon.
With a production budget over $200 million, 性视界传媒淔1性视界传媒 still has several laps to go to turn a profit. But for now, 性视界传媒淔1性视界传媒 is full speed ahead.
"The film性视界传媒檚 outstanding debut reflects both the excitement of Formula 1 and the deeply emotional and entertaining story crafted by the entire cast and creative team," said Zack Van Amburg, who heads worldwide video for Apple with Jamie Erlicht. "Their dedication and innovation have fueled an unforgettable cinematic experience.性视界传媒
Car racing movies have often struggled in theaters; crash-and-burn cases include Ron Howard性视界传媒檚 性视界传媒淩ush性视界传媒 (2013) and (2023). But 性视界传媒淔1性视界传媒 built off the Formula 1 fandom stirred up by the popular series 性视界传媒淔ormula 1: Drive to Survive.性视界传媒 And it leaned on to deliver another adult-oriented action thrill ride.
As in 性视界传媒淭op Gun: Maverick,性视界传媒 the filmmakers sought an adrenaline rush by placing IMAX cameras inside the cockpit in 性视界传媒淔1.性视界传媒 IMAX and large-format screens accounted for 55% of in its ticket sales. IMAX, whose screens are much sought-after in the summer, has carved out a three-week run for the movie.
Warner Bros. expected 性视界传媒淔1性视界传媒 to perform well overseas, where the sport is more popular than it is in the U.S. Jeffrey Goldstein, distribution chief for Warner Bros., said Pitt was the movie's 性视界传媒渟ecret sauce.性视界传媒 The $144 million global launch is the actor's biggest opening weekend.
性视界传媒淲e came up with multiple campaigns based on where you are in the world,性视界传媒 said Goldstein. 性视界传媒淲e planned for an audience-winner: screen the movie and get it out there. People talking about this movie drove this movie.性视界传媒
Reviews have been very good for 性视界传媒淔1性视界传媒 and audience reaction (an 性视界传媒淎性视界传媒 via CinemaScore) was even better. That suggests 性视界传媒淔1性视界传媒 could hold up well in the coming weeks despite some formidable coming competition in Universal Pictures性视界传媒
Paul Dergarabedian, senior media analyst for data firm Comscore, praised Warner Bros. for making 性视界传媒淔1性视界传媒 a theatrical event. The studio was also behind the year's other big original release,
性视界传媒淔or Apple, this demonstrates to them the prestige factor of having a big theatrical release," said Dergarabedian. 性视界传媒淚t elevates their brand."
鲍苍颈惫别谤蝉补濒性视界传媒檚 had been expected to pose a greater challenge to 性视界传媒淔1.性视界传媒 Instead, the robot doll sequel didn性视界传媒檛 come close to matching the 2022 original性视界传媒檚 box-office launch.
性视界传媒淢3gan 2.0性视界传媒 collected $10.2 million in 3,112 theaters. Memes and viral videos helped propel the first 性视界传媒淢3gan性视界传媒 to a $30.4 million opening and a total haul of $180 million, all on a $12 million budget.
Still, the Blumhouse Productions horror thriller could wind up profitable. The film, written and directed by Gerald Johnstone, cost a modest $25 million to make. A spinoff titled 性视界传媒淪oulm8te性视界传媒 is scheduled for release next year.
M3gan 2.0性视界传媒 ended up in fourth place. The box-office leader of the last two weekends, slid to second with $19.4 million. The DreamWorks Animation live-action hit from Universal Pictures has surpassed $200 million domestically in three weeks.
After , the studio性视界传媒檚 性视界传媒淓lio性视界传媒 gathered up $10.7 million in sales in its second weekend. That gives the Walt Disney Co. release a disappointing two-week start of $42.2 million.
Top 10 movies by domestic box office
With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:
1. 性视界传媒淔1 The Movie,性视界传媒 $55 million.
2. 性视界传媒淗ow to Train Your Dragon,性视界传媒 $19.4 million.
3. 性视界传媒淓lio,性视界传媒 $10.7 million.
4. 性视界传媒淢3gan 2.0,性视界传媒 $10.2 million.
5. 性视界传媒28 Years Later,性视界传媒 $9.7 million.
6. 性视界传媒淟ilo & Stitch,性视界传媒 $6.9 million.
7. 性视界传媒淢ission: Impossible 性视界传媒 Final Reckoning,性视界传媒 $4.2 million.
8. 性视界传媒淢aterialists,性视界传媒 $3 million.
9. 性视界传媒淏allerina,性视界传媒 $2.1 million.
10. 性视界传媒淜arate Kid: Legends,性视界传媒 $1 million.
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