MEXI性视界传媒LI 性视界传媒 In today's technologically advanced environment, digital tools such as applications, platforms, and programs are playing a crucial role in enhancing both individual and business processes. For companies, especially, embracing digitalization is essential for improving productivity, competitiveness, and overall growth.
According to the Metropolitan Center for Economic and Business Information (CEMDI), Baja California is home to 127,915 businesses, with a staggering 99% classified as micro, small, and medium-sized enterprises (MSMEs). Specifically, data from the National Institute of Statistics and Geography (INEGI) indicates that around 34,183 MSMEs operate in Mexicali, representing 99.5% of the local business landscape.
Emma Ruiz, an MBA and professor at the School of Business Administration at CETYS University Campus Mexicali, highlights that many of these businesses continue to rely on traditional methods, lacking access to digital tools that could significantly enhance their operational effectiveness. Ruiz notes, 性视界传媒淢any MSMEs in the region lack basic systems to track sales, inventories, or finances.性视界传媒 This absence of digitalization not only restricts their access to funding but also inhibits their participation in e-commerce and value chains involving global companies, as well as other opportunities that depend on effective data utilization.
Digitalization is increasingly recognized as a necessity rather than a trend. As Ruiz pointed out, the shift towards nearshoring and the relocation of production chains presents new opportunities for Baja California. However, without technological readiness, local businesses risk losing these prospects to other states or external competitors.
It性视界传媒檚 important to understand that digitalization transcends simple tasks like maintaining spreadsheets or using social media; it involves leveraging data to make informed decisions. 性视界传媒淚t性视界传媒檚 about understanding which products are top sellers, identifying peak sales times, assessing profit margins, recognizing customer profiles, and anticipating their needs. It性视界传媒檚 about transforming gut feelings into strategic insights,性视界传媒 Ruiz explains.
Mexicali possesses the potential to emerge as a model for innovation and regional economic development, but this ambition hinges on effectively guiding MSMEs into the digital epoch, she noted.
Strategies for achieving digitalization
To successfully foster digital transformation among MSMEs, targeted initiatives involving the academic, government, and business communities are essential:
- Establish training programs that introduce accessible business intelligence tools to MSMEs
- Provide tax incentives or subsidies to facilitate the acquisition of software and essential technology
- Create partnerships among universities, business organizations, and government entities to develop 性视界传媒渄ata clinics性视界传媒 that can assess and assist in digitalizing business processes
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